Whether it’s Google Ads, Facebook Ads, or Instagram Ads, our paid media services are designed to help you reach your ideal audience and achieve measurable results. We create and manage data-driven ad campaigns that maximise your ROI and drive conversions.

Our Paid Media Services Include:

Google Ads Management

Facebook & Instagram Ads

LinkedIn Ads

Display & Video Advertising

Retargeting Campaigns

Process: 

We develop a strategy for the advert based on your unique needs and create your ideal customer persona which we target the ads to ensure it reaches the target audience. 

We optimise the campaign based on your company goals and objectives applying search intent in determining the keywords to be targeted.

We use the platform-tools to track and retarget the ads where necessary. We do not just post the ads and let them run on autopilot. 

Why Choose Us for Paid Media?

Expertise in creating high-ROI campaigns.

Continuous monitoring and optimization.

Keen understanding of customer journey for focus niches. 

Client Success Stories:  

Case Study: Google Ads for ICAST Schools 

Challenge: ICAST Schools needed help with increasing enrollment at a time when middle-class parents were moving en masse out of Nigeria leading to huge drops in enrollment. 

Our Solution: After meeting with the client, we decided to target parents outside Nigeria who would want to send their children to boarding schools in Nigeria. We  focused on search intent as we ran the advert during the summer holidays. We also produced variations of the same ad and used AB testing to determine which resonates more with the audience. We then increased spending on the preferred ad. 

Results: The ad had over 80k impressions and almost 3k clicks in less than 2 weeks, leading to an increase in enrollment for the school.  Parent testimonial can be found here https://fb.watch/ubcH6ix7kl/