📌 Client Summary
A restaurant owner had recently relocated her business but was struggling to attract customers to the new space. Sales were dropping, footfall had declined sharply, and online engagement was almost non-existent.
⚠️ The Challenge
Despite moving to a new location, her digital presence was still tied to the old address. Worse still:
- Her Google Business Profile still pointed customers to the old venue
- The last online review was over three years old
- Her Facebook and Instagram pages had been inactive for months
🎯 The Strategy
We began with a full strategic audit, which uncovered the digital blind spots limiting her growth. Our plan focused on visibility, consistency, and local relevance:
- ✅ Fixed and optimised her Google listing with the correct location and fresh visuals
- ✅ Rebooted her content strategy with native-themed posts and delivery promos
- ✅ Ran geo-targeted ads to reach potential diners within her vicinity
- ✅ Published engaging content consistently to re-engage past followers and attract new ones
We also issued a performance baseline report and advised on missed conversations that needed follow-up.
🚀 The Results (Reporting Period: Jan 2025)
- 600% increase in organic views on Facebook
- Google Business interactions: 104 profile actions
- 38 organic conversations started
🌟 Why It Mattered
A strategic reset helped the restaurant reclaim digital visibility and increase footfall at the new location. But the biggest takeaway? No matter how good the strategy, communication is the bridge between visibility and conversion.
Want help with strategy for your restaurant? Book an appointment with our team
Meet Abigail Anaba—your go-to expert for mastering digital strategy. With a postgraduate award in Creating Strategic Advantage from Warwick University, Abigail transforms complex digital challenges into clear, actionable insights. Her unique blend of storytelling and journalistic precision not only makes her strategies engaging and relatable but also drives real results.