Before March 2020, the concept of remote work was alien to many companies in Nigeria because the country is mostly a physical workspace society. However, after the first case of COVID-19 was discovered on the 27th of February, 2020, the Federal Government advised employers to start a work from home culture. State Governments took the lead by announcing that civil servants work from home. As the pandemic persisted and the lockdown was imposed, many in the private sector were faced with two choices; work from home or have their company go out of business.
Having employees work from home also led many organisations to think seriously about doing business online. This meant engaging organisations that would manage their online profiles. For those who could not hire consultants, getting interns was a good way to go. They recruited students or recent graduates in need of experience, which they offered with the promise of a stipend; less than they would be required to pay an experienced digital marketer.
As an entrepreneur, you may be toying with this idea. Still, you are unsure whether the cost of hiring an intern and funding their monthly data plans will be worth the investment. Also, you may wonder about the cost of this investment.
So how many gigabytes (GB) of data will an intern need to work effectively in a month? In our experience, it takes between 15 and 20 GB/month to perform the essential tasks of running Facebook, Twitter, Instagram or LinkedIn pages. These tasks basically involve text, posting and sending emails.
In Lagos, most of these digital marketing interns reside in places around Alimosho Local Government Area, some parts of Surulere and a handful live on the Island. In Ibadan, they reside around Bodija and Ring road. Internet Service Providers whose networks can be trusted not to impede their work are MTN and Airtel. People on Glo and Etisalat often report outages of service.
So, with N5,000 they will get 15 GB worth of data for those on the MTN network. If you want 20 GB, you will have to opt for two instalments of 10 GB each (10 GB costs N3,500). So N7,000 does the trick.
Airtel network does not have a data plan for 15 GB, but you can purchase in bits to get this. It will cost N5,700. And if you choose to provide your intern with 20 GB of internet data, you can buy 10 GB at N3,000 twice to make 20 GB for N6,000.
However, what if the work the intern will be doing will involve photography and uploading of heavier graphics? In that case, their internet data usage may go as high as 50-100 GB/month. You should then explore buying a MiFi or WiFi router and spending as high as N18,000- N20,000 on unlimited data.