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Quick Guide to Writing a Product Description + Sample Template
Have you ever had a customer return your product because what they got did not match the description of what they ordered? Do you want to ensure that this does not happen to you or never happens again? Then this post is for you. We will be sharing how to
3 must-use strategies for great content writing
Content is essential to boost search engine rankings, increase brand awareness, generate new leads and blog traffic, acquire new customers, and retain old ones. Thus, many brands who understand the importance of content writing outsource content creation to consultants. However, others choose to create their content themselves. If you are
How to set up a Virtual Help Desk Using Social Media in Nigeria
In today’s fast-paced, digitally-driven world, the demand for efficient customer service has never been higher. With businesses and government agencies operating in a highly competitive space, a virtual help desk is no longer a luxury but a necessity. The rise in the use of social media by Nigerians has made
Does Location Matter When You Are Running an Online Business?
The advent of technology and remote work has led many to believe that location does not matter anymore in business. The COVID-19 pandemic, which has persisted for over a year now, has further strengthened this belief. Business transactions are sealed daily without the participants meeting one another. Most businesses are
5 Brilliant Branding Ideas For Nigerian Businesses on Social Media
This week, we bring you five brilliant branding ideas that have worked for Nigerian businesses on social media. They are tested and proven strategies which when properly implemented will see your business grow rapidly. So, if you are concerned about your business growth and are determined to build an unforgettable
The Best Social Media Platforms for Start-Ups
Would it not be a little pompous of us to believe we can tell you which social media platforms you will have to use as a start-up? Think about it, we have no idea what business you are into, who your intended audience is, or what aspects of content you
5 Pages Your Nigerian School Website Must Have Now
As a proprietor, you need a school website that will accomplish two things: Make it easier for prospects to enroll in your school Keep your existing clients updated about activities going on in your school. To accomplish these, you need a website that fits into your overall customer journey. Wherever
3 Signs You Do Not Need a Content Creator
Everyone you know is hiring a content creator to run their social media accounts. But you are unsure if this is the right thing for you to do. You know social media is a difficult terrain. Having run a personal account for years, you are aware of how a person
#NigeriaDecides2023- Why Political Candidates Need an Active Social Media Presence Now
Political commentators insist that voters’ candidate preference is influenced by two variables: their partisan feelings and their feelings towards the candidates. Various researchers have shown that the personality profile of candidates provides ready-to-use cues for voters to gauge what they can expect from a given candidate if elected. We have
The Best Ways to Engage with Nigerians on Facebook Now
It is no news that Facebook is the second most used social media application in Nigeria and the largest social media platform worldwide. However, a lot of business owners, schools managers, and even political candidates are confused about how to use Facebook to engage with Nigerians. If you find Facebook
4 Proven Social Media Branding Lessons to Learn from Boiling Water
The word ‘brand’ has become so synonymous with the success of businesses that it has replaced the word business. Most times, people ask, “What brand do you represent?” when they simply want you to say the name of your business. But although every brand is a business, not every business
4 Reasons Your School Must Create a Social Media Crisis Management Plan Now
We have seen it happen over and over. A negative report spreads about a school – could be true, untrue or exaggerated. Everyone is talking about it, but no one knows for sure what part is factual if any. Then a few days after, the school hastily opens a Twitter