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Seven Customer Service Errors Killing Your Business
As the global economy sluggishly recovers from the devastating effects of COVID-19 pandemic, business owners must leverage an enriched customer service experience for growth and stability. A furious customer can switch to your competitor or spread a bad word about your business. With limited control over information flow in this
5 Sure Ways to Deal with Nigerian Internet Trolls; No 3 Will Surprise You.
Have you ever dealt with internet trolls on social media? Or to use more recent lingo, has your post ever been ratioed? Trolling, dragging, ratio-ing or whatever name it goes by on “Naija Twitter” is more common than we imagine. If you are a person in authority – a political
How your Brand Reputation Affects your Brand Positioning
Who do people say you are? This question underscores the importance of reputation. Considering that brand means personality, one can deduce that just as a person’s reputation determines who identifies with them, brand positioning influences the choices people make regarding one’s products or services. Certainly, all organisations want a positive
Social Media For Government Agencies in Nigeria
Government agencies in Nigeria embrace social media to interact with other agencies, address issues raised by members of the public and educate people. Though some agencies are more interactive than others, for many, social media handles are a one-way channel. They inform the people and then passively receive their feedback
Learn How to Remain Relevant on Social Media in 3 Easy Steps
Whether you’re a small business owner, politician or government agency, your relevance to your audience depends on how connected you are through social media. Since social media is always evolving, this can pose a challenge. Therefore, we have compiled three steps that can help you remain relevant on social media
Try these 5 Business Reputation Secrets Hidden in Open Hands to Boost Your Bottom Line
Globally, when you walk towards a person with open hands, it signifies peace, openness, and warmth. Open hands have universal appeal. Can we glean any business lessons from outstretched hands? This week, we share five business reputation secrets- all hidden in your open hands- which shape customer perception and boost
HOW TO CREATE A SOCIAL MEDIA POLICY FOR YOUR STAFF
Your staff are moving online in numbers and they are spending more time on the internet. There were 2.07 billion social media users in 2015. By 2020, the number had grown to 3.96 billion active users. With over 90% growth in just 5 years, there is no better time than
5 Reasons to Start a Blog for your Business in Nigeria Now
The entire idea of starting a blog for your business may sound counter-intuitive. You may want to keep your business ideas, perspectives and “secrets” to yourself so that the competition does not steal them. Whereas, blogging entails that you share these ideas. Also, if you do not start a blog
[CLOSED]Now Hiring: Content Writer
We are looking for a content writer with the right mix of governance, education and business knowledge and a great attitude to join our closely-knit content marketing team!
Top 4 Signs that Say you Need a Website Update Right Away
Websites are a crucial part of your digital strategy. About 40% of Nigeria’s over 100 million internet users use search engines for brand discovery. While you may have a website, it is sometimes easy to forget that your pages need to be updated regularly. Think about your website like a
#NigeriaDecides2023: Proven Social Media Strategy for Nigerian Political Candidates to Adopt!
With over 84 million registered voters in Nigeria, and the Independent National Electoral Commission (INEC) looking to add 20 million more to the number, Nigeria will have a voter database of over 100 million people by the 2023 elections. As a politician, you want to get a chunk of these
Building a Better Social Media Presence in 2021
We are halfway through 2021, a great time to do a mid-term assessment of your business activities on social media. Time to figure out what is working, what is not, what needs to be tweaked and what should be ditched. In this post, we will be examining 3 dos and