Our Posts
Seven Customer Service Errors Killing Your Business
As the global economy sluggishly recovers from the devastating effects of COVID-19 pandemic, business owners must leverage an enriched customer service experience for growth and stability. A furious customer can switch to your competitor or spread a bad word about your business. With limited control over information flow in this
5 Sure Ways to Deal with Nigerian Internet Trolls; No 3 Will Surprise You.
Have you ever dealt with internet trolls on social media? Or to use more recent lingo, has your post ever been ratioed? Trolling, dragging, ratio-ing or whatever name it goes by on “Naija Twitter” is more common than we imagine. If you are a person in authority – a political
How your Brand Reputation Affects your Brand Positioning
Who do people say you are? This question underscores the importance of reputation. Considering that brand means personality, one can deduce that just as a person’s reputation determines who identifies with them, brand positioning influences the choices people make regarding one’s products or services. Certainly, all organisations want a positive
Social Media For Government Agencies in Nigeria
Government agencies in Nigeria embrace social media to interact with other agencies, address issues raised by members of the public and educate people. Though some agencies are more interactive than others, for many, social media handles are a one-way channel. They inform the people and then passively receive their feedback
3 Proven Ways to Get Started on SEO Online Reputation Management
The marketing scene has changed. If you are a boomer reading this, you will probably recall how easy it was to buy or sell in the past. A business sold a product or ran a service you liked, you’d go in, shake hands and be on your way. These days,
How to Brag like a Pro When Writing Product Descriptions
If you don’t tell people how great your product is, they may never find out. And there is no better place to brag about your products than in the description section.
5 Ways to Create an Outstanding About Page Using Storytelling
In this post, we will show you how to use storytelling to write a memorable About page that creates a solid first impression in the mind of your web visitors and leads to a deeper connection with your brand. Read on after the cut.
[CLOSED] Now Hiring: Video/Graphics Editor (Freelance)
Can you visually represent creative content appealingly? Can you create engaging videos and graphics for projects in the governance, education and business sectors? Do you understand the concepts of visual brand storytelling through vertical videos, animations, infographics, and imagery distributed on social media? Can you work remotely but collaboratively? Slvr
Hiring A Social Media Content Creator? Here’s What You Need To Know Now!
Most business owners Slvr Wlf speaks to acknowledge that they need help with their content creation. They are willing to hire a content creator but they have also been burnt so many times. Many young persons who own a phone and use social media, claim that they are content creators.
Social Media Managers: This Daily Checklist Will Surprise You!
Like them or hate them, Social Media Managers have become essential to running a 21st-century business. If your organisation does any type of business online, then a Social Media Manager is indispensable. Yet, some business owners in Nigeria still think their Social Media Managers basically play online all day. However,
How to Use the Tested Digital Media Referral 2.0 Campaign to Grow Your School Enrollment Now
In this article, we will explain what we call the Digital Media Referral 2.0 Campaign – using digital media and, more specifically, social media to increase school enrollment. The methods we share in this article work to increase the school population because they are data-driven and tested in the Nigerian
Kick-Ass Newsletter Writing Tips To Boost Your Content Strategy (A Beginner’s Guide)
Brands who have hacked newsletter writing have found that an effective way to cultivate clients and prospects so as to retain their lifetime value. It is an excellent way to keep your clients informed about products/services and any changes you may want to effect in running your business. If you