Our Posts
5 Effective Tips to Boost Your Brand with Customer Service on Social Media
Here are five tips for providing proper customer service on social media thereby, boosting your brand. BONUS: Be creative and engaging. Delight your customers with unexpected gestures, such as discounts, freebies, or shout-outs. Anticipate their needs and expectations and exceed them. Customer service is not only a way to solve problems
Ibadan Tech Expo 2023: Where Cool Tech Enthusiasts Came to Play and Learn!
Hey there, tech-savvy folks and lovers of all things digital! The Ibadan Tech Expo 2023 took the city by storm on the 9th of September, and we couldn’t help but join in on the tech-fueled fun. Keep reading to see how it went! Massive Turnout and Baller Vibes at the
How to Increase Customer Loyalty
Customer loyalty is important for brand success. When your customers are loyal to your brand, they will become advocates for your brand and ultimately increase your bottom line. Customer loyalty is important because: But how do you acquire loyal customers? It is all about your offering and how you present
20+ Must-Ask Questions to Create a Customer Persona
Whether you are a blogger, vlogger, social media influencer, or simply a business looking to engage their target audience through content marketing, then you must create a “Customer Persona”. 3 Reasons Content Creators Should Create Customer Personas How to Create a Customer Persona Remember, we are trying to create a
5 Brilliant Branding Ideas For Nigerian Businesses on Social Media
This week, we bring you five brilliant branding ideas that have worked for Nigerian businesses on social media. They are tested and proven strategies which when properly implemented will see your business grow rapidly. So, if you are concerned about your business growth and are determined to build an unforgettable
The Best Social Media Platforms for Start-Ups
Would it not be a little pompous of us to believe we can tell you which social media platforms you will have to use as a start-up? Think about it, we have no idea what business you are into, who your intended audience is, or what aspects of content you
5 Pages Your Nigerian School Website Must Have Now
As a proprietor, you need a school website that will accomplish two things: Make it easier for prospects to enroll in your school Keep your existing clients updated about activities going on in your school. To accomplish these, you need a website that fits into your overall customer journey. Wherever
3 Signs You Do Not Need a Content Creator
Everyone you know is hiring a content creator to run their social media accounts. But you are unsure if this is the right thing for you to do. You know social media is a difficult terrain. Having run a personal account for years, you are aware of how a person
#NigeriaDecides2023- Why Political Candidates Need an Active Social Media Presence Now
Political commentators insist that voters’ candidate preference is influenced by two variables: their partisan feelings and their feelings towards the candidates. Various researchers have shown that the personality profile of candidates provides ready-to-use cues for voters to gauge what they can expect from a given candidate if elected. We have
The Best Ways to Engage with Nigerians on Facebook Now
It is no news that Facebook is the second most used social media application in Nigeria and the largest social media platform worldwide. However, a lot of business owners, schools managers, and even political candidates are confused about how to use Facebook to engage with Nigerians. If you find Facebook
4 Proven Social Media Branding Lessons to Learn from Boiling Water
The word ‘brand’ has become so synonymous with the success of businesses that it has replaced the word business. Most times, people ask, “What brand do you represent?” when they simply want you to say the name of your business. But although every brand is a business, not every business
4 Reasons Your School Must Create a Social Media Crisis Management Plan Now
We have seen it happen over and over. A negative report spreads about a school – could be true, untrue or exaggerated. Everyone is talking about it, but no one knows for sure what part is factual if any. Then a few days after, the school hastily opens a Twitter