Our Posts
5 Effective Tips to Boost Your Brand with Customer Service on Social Media
Here are five tips for providing proper customer service on social media thereby, boosting your brand. BONUS: Be creative and engaging. Delight your customers with unexpected gestures, such as discounts, freebies, or shout-outs. Anticipate their needs and expectations and exceed them. Customer service is not only a way to solve problems
Ibadan Tech Expo 2023: Where Cool Tech Enthusiasts Came to Play and Learn!
Hey there, tech-savvy folks and lovers of all things digital! The Ibadan Tech Expo 2023 took the city by storm on the 9th of September, and we couldn’t help but join in on the tech-fueled fun. Keep reading to see how it went! Massive Turnout and Baller Vibes at the
How to Increase Customer Loyalty
Customer loyalty is important for brand success. When your customers are loyal to your brand, they will become advocates for your brand and ultimately increase your bottom line. Customer loyalty is important because: But how do you acquire loyal customers? It is all about your offering and how you present
20+ Must-Ask Questions to Create a Customer Persona
Whether you are a blogger, vlogger, social media influencer, or simply a business looking to engage their target audience through content marketing, then you must create a “Customer Persona”. 3 Reasons Content Creators Should Create Customer Personas How to Create a Customer Persona Remember, we are trying to create a
Learn How to Remain Relevant on Social Media in 3 Easy Steps
Whether you’re a small business owner, politician or government agency, your relevance to your audience depends on how connected you are through social media. Since social media is always evolving, this can pose a challenge. Therefore, we have compiled three steps that can help you remain relevant on social media
Try these 5 Business Reputation Secrets Hidden in Open Hands to Boost Your Bottom Line
Globally, when you walk towards a person with open hands, it signifies peace, openness, and warmth. Open hands have universal appeal. Can we glean any business lessons from outstretched hands? This week, we share five business reputation secrets- all hidden in your open hands- which shape customer perception and boost
HOW TO CREATE A SOCIAL MEDIA POLICY FOR YOUR STAFF
Your staff are moving online in numbers and they are spending more time on the internet. There were 2.07 billion social media users in 2015. By 2020, the number had grown to 3.96 billion active users. With over 90% growth in just 5 years, there is no better time than
5 Reasons to Start a Blog for your Business in Nigeria Now
The entire idea of starting a blog for your business may sound counter-intuitive. You may want to keep your business ideas, perspectives and “secrets” to yourself so that the competition does not steal them. Whereas, blogging entails that you share these ideas. Also, if you do not start a blog
[CLOSED]Now Hiring: Content Writer
We are looking for a content writer with the right mix of governance, education and business knowledge and a great attitude to join our closely-knit content marketing team!
Top 4 Signs that Say you Need a Website Update Right Away
Websites are a crucial part of your digital strategy. About 40% of Nigeria’s over 100 million internet users use search engines for brand discovery. While you may have a website, it is sometimes easy to forget that your pages need to be updated regularly. Think about your website like a
#NigeriaDecides2023: Proven Social Media Strategy for Nigerian Political Candidates to Adopt!
With over 84 million registered voters in Nigeria, and the Independent National Electoral Commission (INEC) looking to add 20 million more to the number, Nigeria will have a voter database of over 100 million people by the 2023 elections. As a politician, you want to get a chunk of these
Building a Better Social Media Presence in 2021
We are halfway through 2021, a great time to do a mid-term assessment of your business activities on social media. Time to figure out what is working, what is not, what needs to be tweaked and what should be ditched. In this post, we will be examining 3 dos and