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How to Measure Social Media ROI for Small Business Owners

In today’s digital world, social media is no longer optional for small businesses—it’s a must. But simply being active on social platforms isn’t enough. You need to ensure that your investment of time, energy, and money is actually paying off. That’s where measuring your Social Media Return on Investment (ROI)

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ROI Calculator

Digital Marketing ROI Calculator Marketing Spend (₦): Cost Per Lead (₦): Conversion Rate (%): Average Sale Value (₦): Estimated Return On Investment: 0% Important Information Marketing Spend The total amount of money the business will spend on marketing campaigns. Cost per Lead The average cost of acquiring a new lead

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Long Form

How to Generate Great Business Blog Post Ideas in Nigeria

How do you maintain the flow of unique business blog ideas when you need to do it consistently for weeks, months and years? Read on as we discuss three data-driven approaches to use to come up with unique ideas for your business blog. We even threw in bonus content for

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Meet&Greet

CLOSED: How to Increase School Enrolment [Webinar]

School owners are always hunting for ideas to help them increase school enrolment. Those who have been in the business long enough, would have tried everything from handing out flyers to random people on the street, to flash mobs advertising and even going from door to door looking for prospects.

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Blog

3 must-use strategies for great content writing

Content is essential to boost search engine rankings, increase brand awareness, generate new leads and blog traffic, acquire new customers, and retain old ones. Thus, many brands who understand the importance of content writing outsource content creation to consultants.  However, others choose to create their content themselves. If you are

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Blog

How to set up a Virtual Help Desk Using Social Media in Nigeria

In today’s fast-paced, digitally-driven world, the demand for efficient customer service has never been higher. With businesses and government agencies operating in a highly competitive space, a virtual help desk is no longer a luxury but a necessity. The rise in the use of social media by Nigerians has made

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Blog

Does Location Matter When You Are Running an Online Business?

The advent of technology and remote work has led many to believe that location does not matter anymore in business. The COVID-19 pandemic, which has persisted for over a year now, has further strengthened this belief. Business transactions are sealed daily without the participants meeting one another. Most businesses are

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