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How to Measure Social Media ROI for Small Business Owners
In today’s digital world, social media is no longer optional for small businesses—it’s a must. But simply being active on social platforms isn’t enough. You need to ensure that your investment of time, energy, and money is actually paying off. That’s where measuring your Social Media Return on Investment (ROI)
Outsourcing to Prevent Burnout: How Business Owners Can Protect Their Mental Health
Running a business comes with its share of rewards, but it also presents significant challenges, especially for entrepreneurs who juggle multiple tasks daily. From managing operations to driving growth, business decision-makers are often pulled in many directions, leaving little time for themselves. Over time, this can lead to stress, fatigue,
ROI Calculator
Digital Marketing ROI Calculator Marketing Spend (₦): Cost Per Lead (₦): Conversion Rate (%): Average Sale Value (₦): Estimated Return On Investment: 0% Important Information Marketing Spend The total amount of money the business will spend on marketing campaigns. Cost per Lead The average cost of acquiring a new lead
What Type of Business Leader are You – Let’s guess from your social media usage
1. What’s your primary goal when using social media for your business? Not to be seen Build a loyal customer community. Drive traffic to my website and generate leads. Share innovative ideas and future plans for my business. Showcase my hands-on involvement in the business. Create and share unique, visually
Seven Customer Service Errors Killing Your Business
As the global economy sluggishly recovers from the devastating effects of COVID-19 pandemic, business owners must leverage an enriched customer service experience for growth and stability. A furious customer can switch to your competitor or spread a bad word about your business. With limited control over information flow in this
5 Sure Ways to Deal with Nigerian Internet Trolls; No 3 Will Surprise You.
Have you ever dealt with internet trolls on social media? Or to use more recent lingo, has your post ever been ratioed? Trolling, dragging, ratio-ing or whatever name it goes by on “Naija Twitter” is more common than we imagine. If you are a person in authority – a political
How your Brand Reputation Affects your Brand Positioning
Who do people say you are? This question underscores the importance of reputation. Considering that brand means personality, one can deduce that just as a person’s reputation determines who identifies with them, brand positioning influences the choices people make regarding one’s products or services. Certainly, all organisations want a positive
Social Media For Government Agencies in Nigeria
Government agencies in Nigeria embrace social media to interact with other agencies, address issues raised by members of the public and educate people. Though some agencies are more interactive than others, for many, social media handles are a one-way channel. They inform the people and then passively receive their feedback
Why Brand Communication is Crucial to Business Success
Brand Communication is a tool. And like any tool, it can be used incorrectly. Hence, your communication should inform, enlighten, persuade, remind, teach, and enrich the knowledge of stakeholders about your brand. It should also focus on the strengths and values of your products and services. Thus, your brand communication
How to Overcome the Limitations to Online Marketing in Nigeria
Do you wish to engage in online marketing? Do you run an online business? You may be worried about some of the challenges that online businesses in Nigeria face. But not to worry, we are here to help. In this post, we will be talking about how you can overcome
Maximising Your Marketing with Owned Media: A Practical Guide for Business Owners
This blogpost was updated: 09.10.2024 In today’s digital landscape, having control over your brand’s marketing channels is invaluable. While paid advertising and earned media (like PR and social media buzz) have their place, the foundation of a sustainable marketing strategy lies in owned media. This post will explore how you,
Content Writing Services
Slvr Wlf Digitale Ltd has decades of experience providing content writing services for the business, education and political sectors. We know the jargon used when people search for content related to schools, government agencies, political candidates and startups. Thus, we are best positioned to use targeted keywords (which we update