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How to Measure Social Media ROI for Small Business Owners
In today’s digital world, social media is no longer optional for small businesses—it’s a must. But simply being active on social platforms isn’t enough. You need to ensure that your investment of time, energy, and money is actually paying off. That’s where measuring your Social Media Return on Investment (ROI)
Outsourcing to Prevent Burnout: How Business Owners Can Protect Their Mental Health
Running a business comes with its share of rewards, but it also presents significant challenges, especially for entrepreneurs who juggle multiple tasks daily. From managing operations to driving growth, business decision-makers are often pulled in many directions, leaving little time for themselves. Over time, this can lead to stress, fatigue,
ROI Calculator
Digital Marketing ROI Calculator Marketing Spend (₦): Cost Per Lead (₦): Conversion Rate (%): Average Sale Value (₦): Estimated Return On Investment: 0% Important Information Marketing Spend The total amount of money the business will spend on marketing campaigns. Cost per Lead The average cost of acquiring a new lead
What Type of Business Leader are You – Let’s guess from your social media usage
1. What’s your primary goal when using social media for your business? Not to be seen Build a loyal customer community. Drive traffic to my website and generate leads. Share innovative ideas and future plans for my business. Showcase my hands-on involvement in the business. Create and share unique, visually
How to Use Social Media for Citizen Orientation in Your Local Government Area
Politicians tend to forget how much they need the people the moment they get into office. They are often seen communicating with the people when they are campaigning for office but run out of what to say when they get into power. If you are one of those politicians who
Now Hiring: Video/Graphics Editor [Full-Time]
Slvr Wlf Digitale Ltd is searching for a Video/Graphics Editor to join our Ibadan Office. This is a full-time in-person position that requires having physical engagements with our Content Team. Our ideal candidate will be resident in Ibadan, Oyo State. Responsibilities of Video/Graphics Editor Liaising with our content team to interpret
Slvr Wlf Welcomes 3 New Team Members
The office was abuzz! It was the first working day of the year and a lot was going on. Not like things are not always happening at Slvr Wlf! We had not one, not two but three Social Media Assistants, or SMAs as we call them, joining our content marketing
Free Resources Nigerians can use to Optimise Social Media Presence
As a Nigerian business person interested in tech resources, you may have come across the error message: This content is not available in your country. If this has been your experience, we are here to help. The good news is, there are several social media optimisation tools that are available
#NigeriaDecides2023: How to Use Social Media to Mobilise Nigerian Voters
Social media has become a fundamental part of Nigerian political life. And this has changed the dynamics of interactions between the Nigerian voter and the politician. In fact, in recent years, social media has evolved into a low-cost, but a highly successful tool for political mobilisation. When you consider that
How to Target the Right Audience for Your Facebook Campaigns
This post will teach you how to target the right audience on Facebook. It is no news that Facebook is the social media platform with the second-highest population of users in Nigeria – 29 million Nigerians. With the consistent changes in the algorithm of Facebook, which always favour seeing individual
How to Attract Investors to Your Nigerian Start-up Using Social Media
You have a fantastic product and a viable business idea. But you need to attract investors in order to expand your business. You do not have a huge marketing budget for publicity but you know it is important to put your best foot forward and showcase your product/service. What to
Tested Video Content Marketing Strategies that Work in Nigeria Today
Video has become an integral part of the internet experience. Already, video content represents 82% of all consumer internet traffic. The majority of internet users would rather watch and listen to content than read through walls of text. Read on to learn how you can optimise the use of video