Our Posts
How to Measure Social Media ROI for Small Business Owners
In today’s digital world, social media is no longer optional for small businesses—it’s a must. But simply being active on social platforms isn’t enough. You need to ensure that your investment of time, energy, and money is actually paying off. That’s where measuring your Social Media Return on Investment (ROI)
Outsourcing to Prevent Burnout: How Business Owners Can Protect Their Mental Health
Running a business comes with its share of rewards, but it also presents significant challenges, especially for entrepreneurs who juggle multiple tasks daily. From managing operations to driving growth, business decision-makers are often pulled in many directions, leaving little time for themselves. Over time, this can lead to stress, fatigue,
ROI Calculator
Digital Marketing ROI Calculator Marketing Spend (₦): Cost Per Lead (₦): Conversion Rate (%): Average Sale Value (₦): Estimated Return On Investment: 0% Important Information Marketing Spend The total amount of money the business will spend on marketing campaigns. Cost per Lead The average cost of acquiring a new lead
What Type of Business Leader are You – Let’s guess from your social media usage
1. What’s your primary goal when using social media for your business? Not to be seen Build a loyal customer community. Drive traffic to my website and generate leads. Share innovative ideas and future plans for my business. Showcase my hands-on involvement in the business. Create and share unique, visually
3 Proven Ways to Get Started on SEO Online Reputation Management
The marketing scene has changed. If you are a boomer reading this, you will probably recall how easy it was to buy or sell in the past. A business sold a product or ran a service you liked, you’d go in, shake hands and be on your way. These days,
How to Brag like a Pro When Writing Product Descriptions
If you don’t tell people how great your product is, they may never find out. And there is no better place to brag about your products than in the description section.
5 Ways to Create an Outstanding About Page Using Storytelling
In this post, we will show you how to use storytelling to write a memorable About page that creates a solid first impression in the mind of your web visitors and leads to a deeper connection with your brand. Read on after the cut.
[CLOSED] Now Hiring: Video/Graphics Editor (Freelance)
Can you visually represent creative content appealingly? Can you create engaging videos and graphics for projects in the governance, education and business sectors? Do you understand the concepts of visual brand storytelling through vertical videos, animations, infographics, and imagery distributed on social media? Can you work remotely but collaboratively? Slvr
Hiring A Social Media Content Creator? Here’s What You Need To Know Now!
Most business owners Slvr Wlf speaks to acknowledge that they need help with their content creation. They are willing to hire a content creator but they have also been burnt so many times. Many young persons who own a phone and use social media, claim that they are content creators.
Social Media Managers: This Daily Checklist Will Surprise You!
Like them or hate them, Social Media Managers have become essential to running a 21st-century business. If your organisation does any type of business online, then a Social Media Manager is indispensable. Yet, some business owners in Nigeria still think their Social Media Managers basically play online all day. However,
How to Use the Tested Digital Media Referral 2.0 Campaign to Grow Your School Enrollment Now
In this article, we will explain what we call the Digital Media Referral 2.0 Campaign – using digital media and, more specifically, social media to increase school enrollment. The methods we share in this article work to increase the school population because they are data-driven and tested in the Nigerian
Kick-Ass Newsletter Writing Tips To Boost Your Content Strategy (A Beginner’s Guide)
Brands who have hacked newsletter writing have found that an effective way to cultivate clients and prospects so as to retain their lifetime value. It is an excellent way to keep your clients informed about products/services and any changes you may want to effect in running your business. If you