Unlock Your Ideal Customer Profile
to Drive Business Growth
Get crystal-clear clarity on who your business should be targeting and ensure your marketing efforts are optimised for success.
What We Offer
Ideal Customer Identification (ICI) Service
Knowing exactly who your ideal customer is can make all the difference in driving ROI, engagement, and overall marketing success. Our ICI service helps you define and target the right audience for your brand by focusing on your business goals, location, and expected ROI.
Why It’s Important
The best social media strategy starts with knowing your audience. Once you have a clear understanding of who your ideal customer is, you can focus your marketing efforts on the right platforms, use the right messaging, and make data-driven decisions for long-term growth.
Tailored Customer Profiles
Our approach goes beyond demographics—we help you craft a complete Ideal Customer Profile, including specific traits, needs, and even a customer persona name. With these insights, you can refine your marketing, streamline your outreach, and focus your budget on effective strategies.
Our Process
Detailed Questionnaire
We start by sending you a tailored questionnaire to understand your business goals, target locations, and expected ROI. This allows us to gather all the necessary data to craft a detailed customer profile
Analysis & Strategy
We analyse your responses to create a customer profile that aligns with your business goals. This profile will include demographics, psychographics, behaviours, pain points, and buying habits.
Customer Persona Creation
We give your ideal customer a name and craft a narrative around their lifestyle, preferences, and needs. This helps humanise your target and makes it easier to craft relevant messaging and ads.
Actionable Insights
Along with the Ideal Customer Profile, we provide notes on how to find and target your ideal customers on the most suitable social media platforms, ensuring you get the highest return on your investment.
Detailed Questionnaire
We start by sending you a tailored questionnaire to understand your business goals, target locations, and expected ROI. This allows us to gather all the necessary data to craft a detailed customer profile.
Analysis & Strategy
We analyse your responses to create a customer profile that aligns with your business goals. This profile will include demographics, psychographics, behaviours, pain points, and buying habits.
Customer Persona Creation
We give your ideal customer a name and craft a narrative around their lifestyle, preferences, and needs. This helps humanise your target and makes it easier to craft relevant messaging and ads.
Actionable Insights
Along with the Ideal Customer Profile, we provide notes on how to find and target your ideal customers on the most suitable social media platforms, ensuring you get the highest return on your investment.
Why Choose Us
Data-Driven Insights
Our ICI process is grounded in data and designed to deliver customer profiles that reflect real-world opportunities and behaviours.
Strategic Targeting
With a complete profile, you’ll know exactly where to focus your marketing efforts—saving time, money, and effort in reaching the right audience.
Tailored Approach
Every business is unique, so we create customised profiles that reflect your brand’s unique positioning, goals, and offerings.
Deliverables
Ideal Customer Profile
Complete with a name, demographics, psychographics, and buying behaviours.
Strategic Notes
Recommendations on which platforms to prioritise, how to target your audience and key insights for future growth.
Pricing
Our Ideal Customer Identification service is designed to be accessible and impactful.
Starting at ₦150,000 per profile.
What's included in the basic package
A comprehensive questionnaire
Custom Ideal Customer Profile
Strategic recommendations on platform prioritization and targeting
Follow-up consultation for any clarifications
Ready to Identify and Target Your Ideal Customers?
Let’s create the foundation for your marketing success with a customised Ideal Customer Profile that sets you apart.