How much do you really budget for ads? If you’ve ever run ads and muttered, “Ads don show me pepper,” you’re not alone. For many… Read More »How Much Should You Really Budget for Ads? A Practical Guide for Nigerian Businesses
Most Nigerian businesses think about ads in one way: “I want sales.”But here’s the truth — not all ads are built for sales. If you… Read More »Underfunded Ads? – The 3 Types of Ad Goals and Why Budgets Fail Without Them
Can you differentiate between packaging vs visibility? Let’s explain using two cake shops on the same street. These two shops have the same level of… Read More »Packaging vs Visibility: Why One Cake Shop Sells More Than Another
You’ve done everything the ”experts” recommend. You’ve posted consistently, updated your logo, and even tried a few boosted posts. But your content still isn’t converting.… Read More »Webinar Recap: From Crickets to Conversations — How to Build a Visibility System That Brings You 30 Conversations a Month.
Many businesses struggle with understanding the difference between branding vs visibility system. Because of how loosely the word “branding” is used, many believe that branding… Read More »Branding vs Visibility System: Why Your Page Looks Good But Isn’t Converting
Why It Feels True (and What Actually Works in 2025 Every week, we hear it: “Instagram is not working again.”“Nothing moves without money.”“TikTok is where… Read More »“Instagram is Not Working — Try TikTok?”
In today’s hyper-connected world, visibility for fashion businesses is not optional — it’s the foundation of sales. Yet, many Nigerian fashion entrepreneurs still rely solely… Read More »What No Visibility Is Costing Your Fashion Business in Nigeria
Every day, business owners across Nigeria post online, open their shops, and hope the sales will come. They have strong offers, loyal customers, even word-of-mouth… Read More »Business Visibility: Why Great Businesses Still Get Ignored — and What to Do About It
