Let’s be honest — running ads can feel like tossing money into the wind if you don’t know what to look for. And for many growth-stage businesses, that’s exactly what’s happening.
- You’re boosting random posts.
- You’re watching reach go up and wondering why the sales haven’t followed.
- You’re trying to be “present” without being strategic.
At Slvr Wlf Digitale, we work with business owners and marketing leads who are ready to stop guessing and start scaling. So, let’s cut through the noise and focus on what really moves the needle.
📊 The 3 Ad Metrics That Actually Matter
We’ve audited hundreds of ad accounts, and here’s what we keep coming back to — only three ad metrics truly matter if you want to grow smart:
1. Cost Per Lead (CPL)
Likes and impressions mean very little if you’re paying too much to generate a single lead. We aim to decrease CPL by improving targeting and creatives, especially for clients who want daily inbound conversations without wasting budget.
2. Conversion Rate
It’s one thing to attract 100 people into your DMs. It’s another to convert them. If you’re not tracking how many of those leads become paying customers, your strategy isn’t optimised — it’s just loud.
3. Return on Ad Spend (ROAS)
This is the real performance score: how much money are you making per ₦10k spent? If you don’t know your ROAS, you don’t know your profitability.
🎥 Smart Content Systems Save Time (and Sanity)
Another challenge we hear from decision-makers: “I don’t have time to create content consistently.”
Our Thursday tip this week is something we use for our own brand and recommend to clients who want to look professional online without burning out:
👉 Record a 5-minute video explaining one thing you know well.
We’ll turn that into:
- A Reel
- A Carousel
- A YouTube Short
- A Twitter Thread
- A Blog Post (like this one!)
That’s 5 pieces of content from one idea. The secret isn’t more content — it’s better systems.
😂 The Meme Says It All…
Our favourite moment of the week? A client saw results from our ad strategy and said:
“Wait… so this is what real ads feel like?”
If that’s your current mood, don’t worry. You’re not alone.
We’ve helped dozens of business owners go from “What’s working?” to “We’re booked solid this month.”
👋 Ready to Stop Guessing?
If you’re a growth-stage brand making ₦5M–₦50M per quarter and you’re ready to scale without wasting time or ad spend, let’s talk.
Click here to book a free 30-minute consultation or DM us “AUDIT” on Instagram to get your ad account reviewed.
Let’s build something that works — not just something that posts.
Meet Abigail Anaba—your go-to expert for mastering digital strategy. With a postgraduate award in Creating Strategic Advantage from Warwick University, Abigail transforms complex digital challenges into clear, actionable insights. Her unique blend of storytelling and journalistic precision not only makes her strategies engaging and relatable but also drives real results.