1. What’s your primary goal when using social media for your business?

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Build a loyal customer community.

Drive traffic to my website and generate leads.

Share innovative ideas and future plans for my business.

Showcase my hands-on involvement in the business.

Create and share unique, visually compelling content.

2. How often do you track your social media analytics?

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Occasionally, I’m more focused on direct engagement with followers.

Every week, it’s important to monitor performance.

Frequently, I need data to drive my long-term strategies.

Rarely, I prefer to focus on running my business operations.

I only check analytics when I notice a dip in engagement.

3. What kind of content do you prioritise for your social media posts?

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Stories about customers and user-generated content.

Promotional posts highlighting offers and discounts.

Thought leadership articles, videos, and insights.

Behind-the-scenes of day-to-day operations.

Creative content that captures attention instantly.

4. How do you respond to comments and messages on your social media pages?

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I engage with everyone to create a sense of community.

I respond quickly to enquiries about sales and services.

I use the feedback to adjust my strategy and explore new ideas.

I personally handle most replies to ensure authenticity.

I reply with visually engaging and fun content.

5. What do you believe is the biggest challenge of using social media for your business?

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Keeping my audience engaged consistently.

Getting people to take action, like buying a product.

Staying ahead with creative, forward-thinking strategies.

Juggling social media with daily business operations.

Creating content that stands out from the competition.

6. How would you describe your social media content strategy?

Not to be seen

Centered around customer stories and testimonials.

Heavily focused on conversion and sales funnels.

Based on educating and inspiring people about industry trends.

A mix of personal updates and business promotions.

Driven by creativity and design, using visual storytelling.

7. When you think about growth, how do you plan to scale your business via social media?

Not to be seen

By nurturing an active and loyal online community.

By converting followers into paying customers.

By positioning myself as an industry thought leader.

By keeping close control over all aspects of the business.

By creating viral content that drives mass engagement.

8. How do you handle negative feedback or customer complaints on social media?

Not to be seen

I respond with empathy and try to resolve the issue publicly.

I offer solutions quickly to retain the customer.

I take it as an opportunity to improve my business strategy.

I address the issue personally, ensuring customer satisfaction.

I reply with engaging, light-hearted content to shift the mood.

9. What’s your approach to using paid ads on social media?

Not to be seen

I occasionally use them to boost engagement with my community.

I invest regularly to generate direct sales and leads.

I use them strategically to promote thought leadership content.

I manage small campaigns but focus on organic growth.

I boost creative posts that have high engagement potential.

10. How would you describe your long-term vision for your business on social media?

Not to be seen

To create a brand that customers feel emotionally connected to.

To turn social media into a major sales engine for my business.

To be recognised as an innovative leader in my industry.

To maintain a personal touch with my customers, no matter how big the business grows.

To be known for creating top-notch, entertaining content that draws in followers.

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