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Free Resources Nigerians can use to Optimise Social Media Presence

As a Nigerian business person interested in tech resources, you may have come across the error message: This content is not available in your country. If this has been your experience, we are here to help. The good news is, there are several social media optimisation tools that are available to Nigerians in Nigeria and for free. So in this post, we have rounded up 15+ free resources Nigerians can use to optimise their social media presence.  

In this article, we will share with you free resources that can help you with generating content ideas, creating videos and other graphics, schedule and posting your content and lots more. When you use these resources correctly, you will begin to handle your social media like a pro in no time. 

15+ Free Resources that Optimise Your Social Media Presence.

Content Idea Generation Tools

Sometimes, it can be very difficult to come up with ideas of what to write about. You may also wonder what type of content your unique audience may be interested in. These free resources can help with content idea generation.  

  1. Blog About by Impact

As the name implies, this website helps you generate blog topics to write about. It is also very simple and straightforward to use. If you are experiencing writer’s block and you are unable to come up with an eye-catching blog topic to write about, just visit the site with your blog’s theme and Blog About will do the rest for you. 

  1. AnswerThePublic

AnswerThePublic has a free basic version and a pro version. With the free version, AnswerThePublic uses the Google Search data set to cue questions people have been asking about the topic you input. All you have to do is type in your keywords, preferably one or two words, for better results. When you type in your keyword, it will generate how, why, are, can, will, who, which, what questions around it. It will also generate prepositions people are using. You can download all these queries for free.

Visual Content Creation Tools

If you really want your social media to make an impact, you cannot afford to use text-only content. You need pictures, videos and other graphics to enhance your content and give it more visibility. These free resources can help.

  1. Canva

Canva is an incredibly easy to use tool for creating graphics and videos. It is loaded with ready-made templates for all social media platforms and uses. Its drag and drop feature tool is great for persons who choose to create designs from scratch. Although Canva also has a pro version, the basic version is packed with features that would serve most small businesses.

  1. Pixlr

Pixlr is a free graphic design tool that offers the functionality of Photoshop and Canva combined. With Pixlr you can get free editable templates with about 600 effects and overlays for your photos. Should you also choose to build your design from scratch, Pixlr got you covered. Of course, there is a premium version for people who want to take their design to the next level.

  1. Biteable

This video editing tool enables users to create quick shareable videos with studio-quality animation, footage, and effects. The only snag is that the videos come with a watermark. To remove the watermark, you have to upgrade to the paid version.

Content Management Tools

When you have to create content for more than one platform or for various accounts, you need a content management tool to make your scheduling and posting easier. Also, as a busy business owner, you may not always be available to post when your audience is available. These content management tools can help get the job done.

  1. Hootsuite

Hootsuite is a free social media management tool that enables users to schedule and post updates from a dashboard. It saves time for signing into individual accounts to make a post. You can send messages to targeted audience groups from your Hootsuite dashboard. It facilitates teamwork and provides analytics for your campaigns. Facebook Insights and Google Analytics work well with Hootsuite. Also, users can respond to mentions right from their dashboard.

  1. IFTTT

If This Then That is a tool that saves you time if you are posting the same content on two different platforms. For example, you can push your Instagram posts to Twitter as native tweets. You can create up to six applets on the free plan.

  1. Buffer

Buffer is a fantastic app that enables users to schedule updates and post directly to their social media platforms. It works for Facebook, Instagram, LinkedIn and Twitter. In the free plan, users have access to three platforms and analytics. Buffer can prioritise mentions to respond to the most important ones first.

  1. TweetDeck

TweetDeck is available for everyone that has a Twitter account. It is more than a scheduling tool as it can also help with monitoring multiple Twitter accounts from one dashboard. You can also build tweet collections, and access the analytics of your published posts. Additionally, you can sort, search hashtags, keywords, follow trends and a lot more. 

  1. Facebook Business Suite

Business Suite is a free application that allows you to manage your Facebook, Instagram, and Messenger accounts from one dashboard, saving you time and making it easier to communicate with clients. Business Suite makes it simple to view notifications and respond to messages, whether you are on a desktop or mobile device.

  1. Google Analytics

With Google Analytics, users can track visitors’ behaviour on websites and track social media reports in its reporting tab. To find this, log into your Google Analytics account. Navigate to the reporting tab. Click on Acquisition, then Social. To access the social reports, you need to set your social media campaigns goals. After setting your goals, you will be able to see your social impact. Conversion is an important metric you need to monitor to have good insight into your campaigns on social media.

Other Useful Free Tools

  1. FollowerWonk

Do you want to follow up on your followers, see their locations and when they are active? FollowWonk is a tool you should check out. Their free plan will enable you to connect one account, view your followers’ authority and where they are tweeting from. Using FollowerWonk will allow you to know when to publish your posts for better engagements and help you to know a worthy influencer in your industry that you can work with.

  1. Crowdfire

Crowdfire is a fantastic tool for bloggers. It helps curate content from blog posts, and publish it on social media. With the free version, you can connect three social media accounts. The free version supports Facebook, Instagram, LinkedIn and Twitter. Users will be able to schedule posts and have access to daily analysis of their content. It is also a powerful tool to grow your Instagram and Twitter followings as you can reply to mentions directly from the dashboard.

  1. ClickToTweet

ClickToTweet enables users to share their message with just a click from anywhere such as a blog, newsletter or website. When using ClickToTweet, all you need to do is input your message, and a customised link that you can put in your newsletter, blog or website, will be generated. Users can also track the performance of these messages.

  1. All-hashtag.com

All-hashtag.com is a simple platform to generate hashtags for your posts. All you have to do is type in your keyword, and it will generate different hashtags related to your keyword. Then, you can manually check them on Instagram for ranking.

  1. Influencermarketinghub.com

With influnecermarketinghub.com, you can generate hashtags, detect fake followers and track your growth. All these services are offered for free.

Final Note

It is never enough to simply be on social media, with these free tools, you can optimise your social media presence, increase productivity and boost your bottom line. 

As shown, these free resources can be used to generate content ideas, create stunning videos and graphics for your campaigns, manage your social media platforms and research hashtags and influencers in your niche. 
Should you need help with using these resources for your business, book a free consultation with us.

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