It is that time of the year again when you review your social media content marketing strategy for the year and measure its success. Do the results align with your goals? Are you achieving your objectives? If you are unsure of how well your campaign is performing now, this article is for you. We will show you three ways you can measure the success of your content marketing campaign.
How to Measure the Success of your Social Media Content Marketing Campaign
Although the performance of your content marketing strategy is measured at the end of your campaign, you must decide on the metrics for success before the campaign begins. So, if you have not set objectives for your campaign at the beginning of the year, now is a good time to plan towards 2023. With the right tools, you can extrapolate your results from the Key Performance Indicators (KPIs) you have chosen. In this section, we will discuss three KPIs that you can use to measure the success of your strategy.
Comments
Getting comments on your post means that people are willing to interact with you. If you can get more comments on both your blog posts and social media posts, it shows you have content that resonates with your followers. Be open to different forms of emotion from your readers; this shows your content is doing its job. The metric is simple: count the number of comments and track the emotions they elicit.
Shares
Your audience will only share content they trust, and so the more the share counts, the more the trust. You will get more shares for your post if it is authentic and resonates with your audience. On Twitter, shares are counted by the number of retweets your content gets, while on Instagram, you may get regrams. You must acquaint yourself with platform-specific ways of sharing and encourage your audience to do so in your Call To Action (CTA). You can check the platform analytics to know how many shares you received for your content.
Likes
Likes are one of the main forms of social engagement where real people show their interest in content by hitting the “like” button. They are a strong indicator of your post’s ranking and performance. They make you understand how well your content connects with your audience. To measure how well a type of content does relative to other content on your page, you can calculate the ratio of likes you receive to your number of followers. A good ratio demonstrates that your post is receiving a lot of attention.
Encourage your Audience to Share your Content.
At the end of each post, it is always a good idea to encourage social sharing through your CTA. Social sharing requires effort, so you must create easily shareable content. Also, you should give your audience the tools they need to share the content. You may use tools like Shareholics to achieve this.
Also, remember that where and how you place the tools in your content can either encourage people to share or turn them off completely. Annoying in-your-face pop-ups do not do much good.
Remember to use social listening to keep track of direct mentions or how frequently your brand is referenced on a specific social media platform.
Wrapping Up
When it comes to determining the success of your social media content marketing campaigns, having a well-defined strategy and associated KPIs is critical. Marketing metrics and tools are available to meet the needs of the content you work so hard to create and manage. Navigating through these arduous tasks might be time-consuming, which is why we are here to help. Contact us now to book a free consultation.