Case Study: Powering Oyo State’s International Tourism Agenda

📌 Client Summary

The Oyo State Government, through its Ministry of Culture and Tourism, partnered with our agency to execute a high-profile International Tourism Summit (ITSOyoState2024) aimed at positioning the state as a top-tier investment destination.

⚠️ The Challenge

Oyo State had several hidden tourism gems but lacked cohesive promotion, digital visibility, and stakeholder engagement. The government needed a credible partner to:

• Shape the state’s tourism narrative.
• Attract serious investors and industry players.
• Manage national and international perception with professionalism and flair.

🎯 The Strategy

Our agency served as the official communications consultants for the Summit. We delivered an end-to-end strategy including:

• Branding & Messaging: Developed the summit theme, messaging pillars, and promotional language to reflect the state’s cultural heritage and economic potential.
• Digital Media Management: Crafted key speeches, coordinated press releases, and managed media presence across platforms.
• Stakeholder Engagement: Created investor-focused content and managed social listening to ensure favourable brand perception.
• Event Coordination Support: Worked closely with protocol and planning teams to ensure international-standard execution.

🚀 The Results

• Over 800 stakeholders attended, including global tourism investors and local authorities.
• Social media engagement increased by over 5x during the summit week
• The event served as a launchpad for new tourism-private sector collaborations, with several investors initiating follow-up discussions.

🌟 Why It Mattered

This project cemented our agency’s role as a trusted partner in government-led, high-impact initiatives — blending strategy, content, and event management to drive economic outcomes through tourism.

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