Your political campaign website is one of the first points of contact that your constituents will have with your political campaign on digital media. What are some pages that your website must contain? We share ideas about this in our blog post for this week.
75% of users say they make judgments on a company’s credibility based on the company’s website design. Therefore, people will judge your digital credibility through your website. When it comes to politics, credibility is one of those characteristics that every political candidate needs to win elections.
Investing in a well-thought-out political campaign website shows prospective volunteers, sponsors, and partners what you are about and helps them make an informed decision on how best to support your political aspirations. So, what are these must-have pages?
Must-Have Pages for your Political Campaign Website?
The home page of your political campaign website should be like a warm reception from where your site visitors are directed to all the critical pages on your website. Therefore, a welcoming image of you, the political candidate, is always a great addition to the homepage. Also, your homepage should have not more than three call-to-action buttons, including a subscribe, sign up or register button so visitors can follow your campaign. When your home page is well-designed, people automatically want to know what your campaign is about.
Your political campaign website About page is where you get to tell your story and give your audience an insight into who you are, what your campaign is about, and why they should be a part of it. Your about page should include your biography with highlights on your professional, educational, and personal background, your accomplishments, and relevant information about any previous political office you have held. The idea is to show your potential supporters that you are qualified to run for the election and you are willing to serve.
Throughout your campaign, you want to be sure that all your events are properly documented on your website through photos and videos. When your campaign events are properly catalogued, it gives potential supporters an insight into what you are up to while keeping your existing supporters hooked enough to revisit your website and share what you are doing on social media. Your events page is a good place to post your campaign speeches, statements or announcements made at rallies, photos from externally organised events you attended or spoke at, and dates for upcoming activities.
This is one of the most important pages on your political campaign website and one that users will visit again and again. Of course, your manifesto contains the promises you make to your constituents and how you intend to keep them. So, people will check your manifesto while you are on the campaign trail to ensure your promises are consistent and if you win the elections, it would also be a reference point to know if you are keeping your promises.
When all is said and done, your supporters need to have ways to reach you. Your contacts page could contain a simple contact form. But, it is also fine to have an alternate direct email address for the campaign, a phone number, WhatsApp contact and all your social media pages listed. Also, have someone man those pages and provide a response quickly. You don’t want to give off the impression that you are disconnected from your audience.
Your followers and fans would want to contribute to your campaign. Some may not be able to donate funds but they are willing to give their time. A volunteer page on your website encourages supporters to volunteer. You earn extra marks when you indicate all of the available tasks for volunteers and let them choose how they would like to help.
Donate/Shop for Merchandise (Bonus page):
No matter how rich you are, it is sensible to give your supporters an opportunity to contribute to your campaign. This gives them a sense of ownership. You can also raise funds using merchandise – face caps, t-shirts, wristbands and other merch that show your name and draw attention to your campaign. You may choose to dedicate a page on your website to this activity.
When creating your campaign website, ensure that you have:
- Home page: An easy-to-navigate page where your site visitors are directed to all important aspects of your campaign.
- About Page where you tell your insightful story about who you are, what your campaign is about, and why they should be a part of it in the first place.
- Event Page with a detailed catalogue of images, videos, and dates relating to events you organised, attended, and spoke at.
- Manifesto Page where you give more information about your political position.
- Contact Page that shows various ways your supporters can reach you and share their information with you.
- Volunteer Page which outlines the available opportunities to serve during the campaign and how interested volunteers can sign up and finally,
- Donate/Merchandise Page where supporters can contribute to the success of your campaign.
And if you are looking for an agency that will build you a worthy political campaign website, Slvr Wlf is right here. Why not let’s talk about it today.