Our recent two-hour webinar, Ad Demystified, Your Guide to Better Targeting and Quality Leads was created for decision-makers looking to get real clarity on how to run Meta ads without wasting money. Whether you attended or missed the session, here’s a written recap of the key insights, takeaways, and lessons we shared.
1. The Slvr Wlf Story & Why This Ad Demystified Webinar Matters
We kicked off by sharing the reason we started this journey. Like many businesses, our initial success came from organic marketing. But when we decided to scale, we hit a wall: ads weren’t bringing in the right people. After speaking with hundreds of business owners and testing different strategies, we found a working template.
Today, we apply that same template for the businesses we choose to work with—businesses that align with our core values: Honesty, Empathy, Excellence, and Transparency (HEET).
The purpose of this ad demystified webinar? To share the real strategies behind ad performance, help you identify gaps in your setup, and give you clarity on whether to double down or pause and rethink your approach.
2. What We Covered during the Ad Demystified Webinar (and Why It Matters)
We focused on 5 key questions we often get from business owners:
Why is money disappearing from my ad account?
Why am I getting low-quality leads?
How do I improve my ad targeting?
Do ads still work, or is this a waste of time?
Why do specialists give conflicting answers?
3. Highlights from Each Section
1. Why Is Money Disappearing? Common causes:
- Ads not properly paused (especially on Meta’s multiple ad levels).
- Glitches on platforms restarting paused ads.
- Low monitoring frequency.
Case Study: A client spent ₦1.5M in 3 months, most of it wasted. Once we reviewed the account, we found active ads still running. Simply turning them off and improving monitoring brought her ad spend down to ₦200K with no unexplained spend.
2. Why Am I Getting Low-Quality Leads? Key points:
- Low barrier of entry = low-quality leads
- Wrong creatives and unclear messaging
- Forms that don’t disqualify leads upfront
Quick Win: Adding a disqualifying question (like budget or timeline) in the lead form or creative improved lead quality drastically for a client.
3. How Do I Improve My Targeting?
- Start with understanding your target customer’s pain points.
- Use the right mix of targeting: Lookalike, Interest-based, or Broad (Advantage+)
- Test your creatives and audience in 3–5 day cycles
Practical Tip: Allocate a test budget (e.g., ₦100K/month), run tests for a few days each, then double down on the best-performing ad.
4. Do Ads Still Work? Yes, if done right. Ads are not magic, but platforms are designed to make them work. Ads fail mostly because of:
- Undefined target audience
- Creatives that don’t resonate
- Poor technical setup
Free Resource: Download our Customer Persona Template to help you define your ideal audience: Customer Persona PDF
5. Why Conflicting Advice? Each specialist may interpret results differently based on campaign objectives: Awareness, Traffic, Leads, Sales, etc. At Slvr Wlf, we don’t guess. We look at your dashboard and let the data guide us.
4. Testimonial from an Attendee of the Ad Demystified Webinar
I want to sincerely appreciate you and your team for organizing the Ad Demystified Webinar. It was truly an eye-opener, filled with valuable insights that will go a long way in helping us navigate the world of advertising more effectively.Your dedication and effort in putting together such an impactful session do not go unnoticed. I encourage you to keep up the great work, as you are making a difference in the lives of many.
May Allah bless you abundantly, grant you more wisdom, and continue to uplift you in all your endeavors. Looking forward to more enlightening sessions in the future.
Best regards,
– Oluwaseyi Kudakin, Business Owner
5. What’s Next?
If you’re earning ₦5M+ per quarter and ready to get your ad strategy right, we’re offering a free 30-minute consultation.
If you’re not quite there yet, no worries. Download our free marketing guide to improve your strategy at your pace: 👉 Maximise Your Digital Marketing Guide
You can watch the full recap here
Thanks again to everyone who attended. We’ll be hosting our next webinar in 3 months, so keep an eye on your inbox. In the meantime, if you got value from the session, we’d love your review: 👉 Leave a Review
And if you have ideas or topics you’d like us to cover next time, drop us a line at [email protected].
See you soon!
Meet Abigail Anaba—your go-to expert for mastering digital strategy. With a postgraduate award in Creating Strategic Advantage from Warwick University, Abigail transforms complex digital challenges into clear, actionable insights. Her unique blend of storytelling and journalistic precision not only makes her strategies engaging and relatable but also drives real results.