Visibility is the difference between a fully booked weekend and empty halls.
Slvr Wlf
Introduction
In today’s digital world, event spaces that depend on word of mouth alone are losing bookings — and money. If you’re managing a venue and wondering why bookings are low despite good service, the problem might be visibility, not quality.
Let’s break this down with examples from real event centres in Nigeria.
Problem: No One Can Book You If They Can’t Find You
Most people planning weddings, birthdays, or corporate events start with a simple Google search:
“Event hall in Lekki”
“Affordable wedding venue in Ibadan”
But guess what? Many event centres don’t even show up in the search results.
Example:
A quick search for “event centres in Yaba” brings up these three venues, which will you check out first?
- LightSpace with a complete Google listing, 4.6 stars and multiple recent reviews vs that place that doesn’t appear at all — no listing, no website, no contact information.
Which one do you think will get the booking?
If you own/run an event centre, the first step to visibility is to create or claim your Google Business Profile and then you must set up your Google Profile like a storefront. Think of what you would want people to see when they walk into your physical office and make your digital presence “wow”. Read on to learn about the mistakes Ebvent centres make and how to avoid them.
Mistake #1: Your Google Business Profile is Blank or Missing
Your Google Business Profile is your first impression. Without it, you’re invisible.
✔ Add clear photos: interior, exterior, decor setup
✔ List your location accurately
✔ Include contact numbers, links to your IG/website
✔ Ask happy clients to drop reviews
“I found a venue on Google Maps — the reviews sealed the deal.” — Bride, Lagos
Mistake #2: Your Instagram Page Looks Abandoned
Social proof matters. A potential client lands on your Instagram, and all they see are blurry photos from 2022 — no videos, no highlights, no updated captions. They bounce.
Fix:
- Create Highlights: Spaces, Pricing, Past Events
- Pin 3 best posts at the top: transformation reels, client testimonials, video walkthroughs
- Post Stories every week: decoration prep, client feedback, location directions
Check out @inawoweddings on Instagram to get an idea of what your event page should look like.
Mistake #3: You Don’t Ask for Reviews
Happy clients won’t post reviews unless you ask. And reviews build trust fast.
💡 After every event, send a WhatsApp message:
“Hi [Client], thank you again for choosing [Venue Name]. We’d appreciate it if you could drop a quick review on Google. Here’s the link.”
Screenshot glowing DMs and post them with client photos or videos.
How do you market an event centre?
Marketing your event centre starts with making it easy to find and easy to trust. Use tools like Google Business Profile to show up in local search, share engaging content on Instagram showcasing events, and collect customer reviews to build credibility. Paid ads can also help, but organic consistency is key.
How to attract people to a new venue?
Start by hosting an open day or partner with local vendors for a launch event. Create buzz through video walkthroughs, influencer visits, and limited-time offers. Make sure your digital footprint is solid before inviting the world in.
How to Make Your Event Centre Stand Out?
Offer themed packages, share high-quality reels of unique setups, and highlight testimonials that speak to the experience. Let your visuals tell a story, and focus on what clients say they loved the most about your space.
Conclusion: Visibility Is More Than Advertising
You don’t need to spend millions on ads. But you do need to show up well, online.
If you’re ready to be the first event centre people think of in your area, start by fixing these three things.
📍 Need help doing it right? [Book a free strategy session with us now]
Meet Abigail Anaba—your go-to expert for mastering digital strategy. With a postgraduate award in Creating Strategic Advantage from Warwick University, Abigail transforms complex digital challenges into clear, actionable insights. Her unique blend of storytelling and journalistic precision not only makes her strategies engaging and relatable but also drives real results.