Everyone you know is hiring a content creator to run their social media accounts. But you are unsure if this is the right thing for you to do. You know social media is a difficult terrain. Having run a personal account for years, you are aware of how a person can go from hero to villain at the click of a button.
You are not sure the content creators you have met even understand your business. How can they produce content that resonates with your unique audience if they do not have a firm grasp of what you do? And so you hold back, unsure and perhaps a little confused. Should you hire a content creator?
Hiring a Content Creator is a Choice
That is what it absolutely comes down to – a choice. Many may be hiring content creators and getting awesome results, but that does not mean it is best for your business. So, we have come up with three things to look out for that will help you decide if you really need a content creator. To start with, let us take you on a crash course on who a content creator is.
Content Creator vs Social Media Assistant.
We already discussed who a Social Media Manager is here. So, let us quickly talk about who a Content Creator is. In simple terms, a content creator is a person who creates content for your platforms [Pretty self-explanatory, isn’t it?]. On the other hand, your Social Media Manager takes direct charge of your pages, posts on them and engages with your audience.
Whether through text, video, graphics or any other medium, the content creator job is to make your brand appealing. They are the ones who catch the attention of your customers and prospects, getting them to take the actions you want them to take to increase your bottom line. You can call them the fuel that fires up the engine and keeps it running.
Now, let us talk about the sign to watch out for which might mean it’s time to top up the metaphoric fuel so that the engine of your business does not kaput.
The last time you looked at your online platforms was two weeks ago
We get it, you have become quite busy. Business is growing and you are needed elsewhere. It’s okay to face those aspects of your business that only you can handle. But, your online presence does not need to lose out. While you chase after clients and partnerships, why not hire a professional content creator to maintain your lead?
You know what makes you unique but you fail at communicating it
It can be frustrating when you have something to say but you don’t know how to say it. When all you try to say is lost in translation, then you need a professional who understands you, speaks your language and the language of your audience. Content creators are known for writing good and converting pitches. Why not outsource it and let them work their magic.
Sales numbers are nose-diving.
You once had a lot of traffic on your website and you were enjoying great sales. But now the numbers are dropping and you can’t explain why. In fact, those who use your product say it has become better. Well, just maybe you need a better way to communicate with your customers and a content creator could help you make the connection.
So, do you need a Content Creator?
According to Hubspot, 92% of internet searches are done on Google. Consistent production of quality content will make Google rank your online presence, and give your content higher visibility. If this task is something you can accomplish on your own without negatively affecting your other tasks, then you do not need a Content Creator. However, if you consider your options and decide you need help with content creation, we are here to help.