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Have you ever had a customer return your product because what they got did not match the description of what they ordered? Do you want… Read More »Quick Guide to Writing a Product Description + Sample Template

Content is essential to boost search engine rankings, increase brand awareness, generate new leads and blog traffic, acquire new customers, and retain old ones. Thus,… Read More »3 must-use strategies for great content writing

In today’s fast-paced, digitally-driven world, the demand for efficient customer service has never been higher. With businesses and government agencies operating in a highly competitive… Read More »How to set up a Virtual Help Desk Using Social Media in Nigeria

The advent of technology and remote work has led many to believe that business location does not matter anymore. The COVID-19 pandemic, which has persisted… Read More »6 Reasons Business Location Matters in Running an Online Business

In a world still recovering from the seismic disruptions of the COVID-19 pandemic, businesses face mounting challenges in retaining customer loyalty. As competition intensifies, providing… Read More »7 Critical Customer Service Mistakes That Could Be Killing Your Business (and How to Fix Them)

Have you ever dealt with internet trolls on social media? Or to use more recent lingo, has your post ever been ratioed? Trolling, dragging, ratio-ing… Read More »5 Sure Ways to Deal with Nigerian Internet Trolls; No 3 Will Surprise You.

In today’s competitive marketplace, the question “Who do people say you are?” is more than a personal reflection; it’s the foundation of brand identity and… Read More »Who Do People Say You Are? Mastering Brand Reputation and Positioning for Success

Government agencies in Nigeria embrace social media to interact with other agencies, address issues raised by members of the public and educate people. Though some… Read More »6 Actionable Tips to Use Social Media For Government Agencies in Nigeria

Brand Communication is a tool. Like any tool, it can be used effectively or ineffectively. When used right, brand communication can inform, persuade, educate, and… Read More »The Power of Brand Communication: Building Trust and Value for Your Brand

Do you wish to engage in online marketing? Do you run an online business? You may be worried about some of the challenges that online businesses in Nigeria face. But not to worry, we are here to help. In this post, we will be talking about how you can overcome the challenges of online businesses and marketing in Nigeria.

Anaba Abigail

Meet Abigail Anaba—your go-to expert for mastering digital strategy. With a postgraduate award in Creating Strategic Advantage from Warwick University, Abigail transforms complex digital challenges into clear, actionable insights. Her unique blend of storytelling and journalistic precision not only makes her strategies engaging and relatable but also drives real results.

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