Your school website homepage should introduce your school, compel visitors to explore your site in the first few seconds of contact, and lead to conversions. Has your school website stopped delivering expected returns, or are you planning to build the first website for your school? This article will help you understand the fundamental elements your website needs.
A school website homepage is like a virtual door that gives easy access to every room (page) of a website. If you want a seamless customer journey on your website, you must pay attention to the elements you include in your homepage design. Here are four must-have pages for your school website homepage design.
4 Elements Your School Website Homepage Should Have
Your website is more than just design; colour, fonts, white space, and layout. Your website’s content is the heart of the page, and it strongly determines user experience. These four elements will set your school website homepage apart.
Your ultimate goal is to reduce your website bounce rate. The best way to achieve this is to include clear menu items that will give your visitors a clear path to navigate to other pages on your website. This is not the time to be overly creative. Put the menu bar where everyone expects to see it; at the top of the page.
Also, arrange the menu items so that the most important items are at the outer corners. Your menu items must include contact information. Add your phone number, email address, and other means of contact to your homepage, preferably at the footer. This will enable visitors to contact you quickly and drive in more conversions. And do not forget the search menu. A website without a search button is like a blind man without a helper.
High-Resolution Welcome Image
Research by William C. Bradford revealed that 65% of people are visual learners. Also, MIT research, affirms that it takes the human brain 13 milliseconds to process images. These researches show images communicate faster than text. So, use clear and quality images. These images must capture the emotions you want your visitors to associate with your school and visually tell your story.
While settling for high-resolution images, you must also optimise them. Heavier images will slow down your site and increase the bounce rate. Visitors usually would leave a site if it fails to load in 3 seconds. Granted, Nigerians can hang around for just a little longer but you can install a free application like WP-Optimizer to optimise your photos and make them load faster.
Clear Call To Action (CTA)
What action do you want every visitor to your website to take? Make it clear the moment they arrive on your school website homepage.
A CTA should be a button that stands out from the rest of the elements on your homepage. You can use a colour that contrasts with your website’s overall colour scheme to make it stand out. Make your CTA short, clear and concise. It does not have to be fancy, although creativity always trumps plain. Visitors expect to see a bold, ‘Register Now‘ on your site.
Regular Updates of Information
As the term moves on, you will want to carry parents and visitors along with your students’ activities. Maybe you celebrated a cultural day or children’s day. You had inter-house sports competitions or any other activities. Regularly updating this information on your website will drive interest from your students’ parents and potential parents. Show off these fun activities with lead pictures on your home page!
Bonus: Embed videos on your home page
We always love to give you something extra because we are cool like that :).
Video boosts conversion rate because they are engaging. A recent survey shows that 73% of people say they are more likely to purchase a product or service after watching a YouTube video, making it an essential component of any digital strategy. The best way to implement this is by embedding YouTube videos into your website. Let people know what it feels like studying in your school with a short montage or add video testimonials of satisfied parents to your school website homepage to boost conversion.
Your school website homepage should make a great first impression. Are you ready for a website redesign for your school, or do you want a new website that taps into the new wave of modern digital strategies? Slvr Wlf is here to help you. Click this link to book a free consultation with us.