The entire idea of starting a blog for your business may sound counter-intuitive. You may want to keep your business ideas, perspectives and “secrets” to yourself so that the competition does not steal them. Whereas, blogging entails that you share these ideas. Also, if you do not start a blog for your business, you will lose out on key benefits.
The truth is that you really do not have to worry about sharing knowledge. The more you are willing to share, the more trustworthy you appear, and the more business you get. Of course, the products or services you offer will determine what sort of ideas you share or the type of blog you will run. If you need help with that decision, you can talk to us here.
Right… let’s get down to business! In this article, we will be considering five reasons you need to create a blog for your Nigerian business right away.
Why Start a Blog for your Business?
1. A blog gives your business visibility: Blogging has become one of the most efficient ways to create brand awareness. When you are building a brand, you want all the eyeballs you can attract to your business. Creating helpful content that appeals to your target audience means that you will get a share of the 77% of internet users worldwide who read blogs. Your blog can take various formats to attract multiple audiences. For example, you can post videos, text or even audio on your blog.
2. Blogging helps your business generate leads: When you search keywords having to do with your business, you will find that various posts and articles come up. So, if you want your products or services to come up in those searches, you need to make your own posts – blog! Research has shown that companies with blogs produce an average of 67% more sales leads monthly than companies that don’t. When new people discover your website through search engine results and visit, you are one step closer to converting that lead to a paying customer.
3. Your blog can trigger an increase in ROI: Blogging is the third most common content marketing strategy for businesses. This is not surprising as statistics show that marketers that prioritise blogging see 13-times the ROI of those that don’t. Your blog must provide valuable content that will appeal to your target to benefit from this increase. Even if your business does not lend itself to blogging directly about your offering – for example, you sell a product – you can blog about activities around your product. A person who sells wigs can blog about complementary products that extend the lifespan of wigs.
4. Blogs help establish your expertise as a leader in your field: When you blog for your business, you send a clear signal to readers that you are an expert in your field. The more informative your blog is, the stronger your expertise. Also, blogging about your line of business shows that you are willing to help people with your knowledge, and you care about your customers and prospects. One good quality of a market leader is that they care about their customers’ needs.
5. Blogging boosts your social media presence: The relationship between your blog posts and social media presence are symbiotic. Your blog can serve as a “holding house” for important ideas, which you can later use as original content for your social media posts. You can then link back to your blog on these posts. This helps you present a coherent online presence, plus it establishes your expertise and authority (See point 4).
Here are the five reasons to start a blog for business in Nigeria now:
· A blog gives your business visibility
· Blogging helps your business generate leads
· Your blog can trigger an increase in ROI
· Blogs help establish your expertise as a leader in your field
· Blogging boosts your social media presence
If you really want to start a blog for your business but are concerned about finding topics to write about, our post on 3 Proven Ways to Come Up With Business Blog Post Ideas in Nigeria will help. If you would rather someone else did the blogging heavy lifting, Slvr Wlf offers blogging services for business owners. You can contact us here.