Our Posts
#NigeriaDecides2023: How to Use Social Media to Mobilise Nigerian Voters
Social media has become a fundamental part of Nigerian political life. And this has changed the dynamics of interactions between the Nigerian voter and the politician. In fact, in recent years, social media has evolved into a low-cost, but a highly successful tool for political mobilisation. When you consider that
How to Target the Right Audience for Your Facebook Campaigns
This post will teach you how to target the right audience on Facebook. It is no news that Facebook is the social media platform with the second-highest population of users in Nigeria – 29 million Nigerians. With the consistent changes in the algorithm of Facebook, which always favour seeing individual
How to Attract Investors to Your Nigerian Start-up Using Social Media
You have a fantastic product and a viable business idea. But you need to attract investors in order to expand your business. You do not have a huge marketing budget for publicity but you know it is important to put your best foot forward and showcase your product/service. What to
Tested Video Content Marketing Strategies that Work in Nigeria Today
Video has become an integral part of the internet experience. Already, video content represents 82% of all consumer internet traffic. The majority of internet users would rather watch and listen to content than read through walls of text. Read on to learn how you can optimise the use of video
5 Brilliant Branding Ideas For Nigerian Businesses on Social Media
This week, we bring you five brilliant branding ideas that have worked for Nigerian businesses on social media. They are tested and proven strategies which when properly implemented will see your business grow rapidly. So, if you are concerned about your business growth and are determined to build an unforgettable
The Best Social Media Platforms for Start-Ups
Would it not be a little pompous of us to believe we can tell you which social media platforms you will have to use as a start-up? Think about it, we have no idea what business you are into, who your intended audience is, or what aspects of content you
5 Pages Your Nigerian School Website Must Have Now
As a proprietor, you need a school website that will accomplish two things: Make it easier for prospects to enroll in your school Keep your existing clients updated about activities going on in your school. To accomplish these, you need a website that fits into your overall customer journey. Wherever
3 Signs You Do Not Need a Content Creator
Everyone you know is hiring a content creator to run their social media accounts. But you are unsure if this is the right thing for you to do. You know social media is a difficult terrain. Having run a personal account for years, you are aware of how a person
#NigeriaDecides2023- Why Political Candidates Need an Active Social Media Presence Now
Political commentators insist that voters’ candidate preference is influenced by two variables: their partisan feelings and their feelings towards the candidates. Various researchers have shown that the personality profile of candidates provides ready-to-use cues for voters to gauge what they can expect from a given candidate if elected. We have
The Best Ways to Engage with Nigerians on Facebook Now
It is no news that Facebook is the second most used social media application in Nigeria and the largest social media platform worldwide. However, a lot of business owners, schools managers, and even political candidates are confused about how to use Facebook to engage with Nigerians. If you find Facebook
4 Proven Social Media Branding Lessons to Learn from Boiling Water
The word ‘brand’ has become so synonymous with the success of businesses that it has replaced the word business. Most times, people ask, “What brand do you represent?” when they simply want you to say the name of your business. But although every brand is a business, not every business
4 Reasons Your School Must Create a Social Media Crisis Management Plan Now
We have seen it happen over and over. A negative report spreads about a school – could be true, untrue or exaggerated. Everyone is talking about it, but no one knows for sure what part is factual if any. Then a few days after, the school hastily opens a Twitter