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How to Measure Social Media ROI for Small Business Owners
In today’s digital world, social media is no longer optional for small businesses—it’s a must. But simply being active on social platforms isn’t enough. You need to ensure that your investment of time, energy, and money is actually paying off. That’s where measuring your Social Media Return on Investment (ROI)
Outsourcing to Prevent Burnout: How Business Owners Can Protect Their Mental Health
Running a business comes with its share of rewards, but it also presents significant challenges, especially for entrepreneurs who juggle multiple tasks daily. From managing operations to driving growth, business decision-makers are often pulled in many directions, leaving little time for themselves. Over time, this can lead to stress, fatigue,
ROI Calculator
Digital Marketing ROI Calculator Marketing Spend (₦): Cost Per Lead (₦): Conversion Rate (%): Average Sale Value (₦): Estimated Return On Investment: 0% Important Information Marketing Spend The total amount of money the business will spend on marketing campaigns. Cost per Lead The average cost of acquiring a new lead
What Type of Business Leader are You – Let’s guess from your social media usage
1. What’s your primary goal when using social media for your business? Not to be seen Build a loyal customer community. Drive traffic to my website and generate leads. Share innovative ideas and future plans for my business. Showcase my hands-on involvement in the business. Create and share unique, visually
5 Brilliant Branding Ideas For Nigerian Businesses on Social Media
This week, we bring you five brilliant branding ideas that have worked for Nigerian businesses on social media. They are tested and proven strategies which when properly implemented will see your business grow rapidly. So, if you are concerned about your business growth and are determined to build an unforgettable
The Best Social Media Platforms for Start-Ups
Would it not be a little pompous of us to believe we can tell you which social media platforms you will have to use as a start-up? Think about it, we have no idea what business you are into, who your intended audience is, or what aspects of content you
5 Pages Your Nigerian School Website Must Have Now
As a proprietor, you need a school website that will accomplish two things: Make it easier for prospects to enroll in your school Keep your existing clients updated about activities going on in your school. To accomplish these, you need a website that fits into your overall customer journey. Wherever
3 Signs You Do Not Need a Content Creator
Everyone you know is hiring a content creator to run their social media accounts. But you are unsure if this is the right thing for you to do. You know social media is a difficult terrain. Having run a personal account for years, you are aware of how a person
#NigeriaDecides2023- Why Political Candidates Need an Active Social Media Presence Now
Political commentators insist that voters’ candidate preference is influenced by two variables: their partisan feelings and their feelings towards the candidates. Various researchers have shown that the personality profile of candidates provides ready-to-use cues for voters to gauge what they can expect from a given candidate if elected. We have
The Best Ways to Engage with Nigerians on Facebook Now
It is no news that Facebook is the second most used social media application in Nigeria and the largest social media platform worldwide. However, a lot of business owners, schools managers, and even political candidates are confused about how to use Facebook to engage with Nigerians. If you find Facebook
4 Proven Social Media Branding Lessons to Learn from Boiling Water
The word ‘brand’ has become so synonymous with the success of businesses that it has replaced the word business. Most times, people ask, “What brand do you represent?” when they simply want you to say the name of your business. But although every brand is a business, not every business
4 Reasons Your School Must Create a Social Media Crisis Management Plan Now
We have seen it happen over and over. A negative report spreads about a school – could be true, untrue or exaggerated. Everyone is talking about it, but no one knows for sure what part is factual if any. Then a few days after, the school hastily opens a Twitter