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How to Measure Social Media ROI for Small Business Owners
In today’s digital world, social media is no longer optional for small businesses—it’s a must. But simply being active on social platforms isn’t enough. You need to ensure that your investment of time, energy, and money is actually paying off. That’s where measuring your Social Media Return on Investment (ROI)
Outsourcing to Prevent Burnout: How Business Owners Can Protect Their Mental Health
Running a business comes with its share of rewards, but it also presents significant challenges, especially for entrepreneurs who juggle multiple tasks daily. From managing operations to driving growth, business decision-makers are often pulled in many directions, leaving little time for themselves. Over time, this can lead to stress, fatigue,
ROI Calculator
Digital Marketing ROI Calculator Marketing Spend (₦): Cost Per Lead (₦): Conversion Rate (%): Average Sale Value (₦): Estimated Return On Investment: 0% Important Information Marketing Spend The total amount of money the business will spend on marketing campaigns. Cost per Lead The average cost of acquiring a new lead
What Type of Business Leader are You – Let’s guess from your social media usage
1. What’s your primary goal when using social media for your business? Not to be seen Build a loyal customer community. Drive traffic to my website and generate leads. Share innovative ideas and future plans for my business. Showcase my hands-on involvement in the business. Create and share unique, visually
Learn How to Remain Relevant on Social Media in 3 Easy Steps
Whether you’re a small business owner, politician or government agency, your relevance to your audience depends on how connected you are through social media. Since social media is always evolving, this can pose a challenge. Therefore, we have compiled three steps that can help you remain relevant on social media
Try these 5 Business Reputation Secrets Hidden in Open Hands to Boost Your Bottom Line
Globally, when you walk towards a person with open hands, it signifies peace, openness, and warmth. Open hands have universal appeal. Can we glean any business lessons from outstretched hands? This week, we share five business reputation secrets- all hidden in your open hands- which shape customer perception and boost
HOW TO CREATE A SOCIAL MEDIA POLICY FOR YOUR STAFF
Your staff are moving online in numbers and they are spending more time on the internet. There were 2.07 billion social media users in 2015. By 2020, the number had grown to 3.96 billion active users. With over 90% growth in just 5 years, there is no better time than
5 Reasons to Start a Blog for your Business in Nigeria Now
The entire idea of starting a blog for your business may sound counter-intuitive. You may want to keep your business ideas, perspectives and “secrets” to yourself so that the competition does not steal them. Whereas, blogging entails that you share these ideas. Also, if you do not start a blog
[CLOSED]Now Hiring: Content Writer
We are looking for a content writer with the right mix of governance, education and business knowledge and a great attitude to join our closely-knit content marketing team!
Top 4 Signs that Say you Need a Website Update Right Away
Websites are a crucial part of your digital strategy. About 40% of Nigeria’s over 100 million internet users use search engines for brand discovery. While you may have a website, it is sometimes easy to forget that your pages need to be updated regularly. Think about your website like a
#NigeriaDecides2023: Proven Social Media Strategy for Nigerian Political Candidates to Adopt!
With over 84 million registered voters in Nigeria, and the Independent National Electoral Commission (INEC) looking to add 20 million more to the number, Nigeria will have a voter database of over 100 million people by the 2023 elections. As a politician, you want to get a chunk of these
Building a Better Social Media Presence in 2021
We are halfway through 2021, a great time to do a mid-term assessment of your business activities on social media. Time to figure out what is working, what is not, what needs to be tweaked and what should be ditched. In this post, we will be examining 3 dos and