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#NigeriaDecides2023- Why Political Candidates Need an Active Social Media Presence Now
Political commentators insist that voters’ candidate preference is influenced by two variables: their partisan feelings and their feelings towards the candidates. Various researchers have shown that the personality profile of candidates provides ready-to-use cues for voters to gauge what they can expect from a given candidate if elected. We have
The Best Ways to Engage with Nigerians on Facebook Now
It is no news that Facebook is the second most used social media application in Nigeria and the largest social media platform worldwide. However, a lot of business owners, schools managers, and even political candidates are confused about how to use Facebook to engage with Nigerians. If you find Facebook
4 Proven Social Media Branding Lessons to Learn from Boiling Water
The word ‘brand’ has become so synonymous with the success of businesses that it has replaced the word business. Most times, people ask, “What brand do you represent?” when they simply want you to say the name of your business. But although every brand is a business, not every business
4 Reasons Your School Must Create a Social Media Crisis Management Plan Now
We have seen it happen over and over. A negative report spreads about a school – could be true, untrue or exaggerated. Everyone is talking about it, but no one knows for sure what part is factual if any. Then a few days after, the school hastily opens a Twitter
Seven Customer Service Errors Killing Your Business
As the global economy sluggishly recovers from the devastating effects of COVID-19 pandemic, business owners must leverage an enriched customer service experience for growth and stability. A furious customer can switch to your competitor or spread a bad word about your business. With limited control over information flow in this
5 Sure Ways to Deal with Nigerian Internet Trolls; No 3 Will Surprise You.
Have you ever dealt with internet trolls on social media? Or to use more recent lingo, has your post ever been ratioed? Trolling, dragging, ratio-ing or whatever name it goes by on “Naija Twitter” is more common than we imagine. If you are a person in authority – a political
How your Brand Reputation Affects your Brand Positioning
Who do people say you are? This question underscores the importance of reputation. Considering that brand means personality, one can deduce that just as a person’s reputation determines who identifies with them, brand positioning influences the choices people make regarding one’s products or services. Certainly, all organisations want a positive
Social Media For Government Agencies in Nigeria
Government agencies in Nigeria embrace social media to interact with other agencies, address issues raised by members of the public and educate people. Though some agencies are more interactive than others, for many, social media handles are a one-way channel. They inform the people and then passively receive their feedback
Why Brand Communication is Crucial to Business Success
Brand Communication is a tool. And like any tool, it can be used incorrectly. Hence, your communication should inform, enlighten, persuade, remind, teach, and enrich the knowledge of stakeholders about your brand. It should also focus on the strengths and values of your products and services. Thus, your brand communication
How to Overcome the Limitations to Online Marketing in Nigeria
Do you wish to engage in online marketing? Do you run an online business? You may be worried about some of the challenges that online businesses in Nigeria face. But not to worry, we are here to help. In this post, we will be talking about how you can overcome
Maximising Your Marketing with Owned Media: A Practical Guide for Business Owners
This blogpost was updated: 09.10.2024 In today’s digital landscape, having control over your brand’s marketing channels is invaluable. While paid advertising and earned media (like PR and social media buzz) have their place, the foundation of a sustainable marketing strategy lies in owned media. This post will explore how you,
Content Writing Services
Slvr Wlf Digitale Ltd has decades of experience providing content writing services for the business, education and political sectors. We know the jargon used when people search for content related to schools, government agencies, political candidates and startups. Thus, we are best positioned to use targeted keywords (which we update