Our Posts
#NigeriaDecides2023- Why Political Candidates Need an Active Social Media Presence Now
Political commentators insist that voters’ candidate preference is influenced by two variables: their partisan feelings and their feelings towards the candidates. Various researchers have shown that the personality profile of candidates provides ready-to-use cues for voters to gauge what they can expect from a given candidate if elected. We have
The Best Ways to Engage with Nigerians on Facebook Now
It is no news that Facebook is the second most used social media application in Nigeria and the largest social media platform worldwide. However, a lot of business owners, schools managers, and even political candidates are confused about how to use Facebook to engage with Nigerians. If you find Facebook
4 Proven Social Media Branding Lessons to Learn from Boiling Water
The word ‘brand’ has become so synonymous with the success of businesses that it has replaced the word business. Most times, people ask, “What brand do you represent?” when they simply want you to say the name of your business. But although every brand is a business, not every business
4 Reasons Your School Must Create a Social Media Crisis Management Plan Now
We have seen it happen over and over. A negative report spreads about a school – could be true, untrue or exaggerated. Everyone is talking about it, but no one knows for sure what part is factual if any. Then a few days after, the school hastily opens a Twitter
Learn How to Remain Relevant on Social Media in 3 Easy Steps
Whether you’re a small business owner, politician or government agency, your relevance to your audience depends on how connected you are through social media. Since social media is always evolving, this can pose a challenge. Therefore, we have compiled three steps that can help you remain relevant on social media
Try these 5 Business Reputation Secrets Hidden in Open Hands to Boost Your Bottom Line
Globally, when you walk towards a person with open hands, it signifies peace, openness, and warmth. Open hands have universal appeal. Can we glean any business lessons from outstretched hands? This week, we share five business reputation secrets- all hidden in your open hands- which shape customer perception and boost
HOW TO CREATE A SOCIAL MEDIA POLICY FOR YOUR STAFF
Your staff are moving online in numbers and they are spending more time on the internet. There were 2.07 billion social media users in 2015. By 2020, the number had grown to 3.96 billion active users. With over 90% growth in just 5 years, there is no better time than
5 Reasons to Start a Blog for your Business in Nigeria Now
The entire idea of starting a blog for your business may sound counter-intuitive. You may want to keep your business ideas, perspectives and “secrets” to yourself so that the competition does not steal them. Whereas, blogging entails that you share these ideas. Also, if you do not start a blog
[CLOSED]Now Hiring: Content Writer
We are looking for a content writer with the right mix of governance, education and business knowledge and a great attitude to join our closely-knit content marketing team!
Top 4 Signs that Say you Need a Website Update Right Away
Websites are a crucial part of your digital strategy. About 40% of Nigeria’s over 100 million internet users use search engines for brand discovery. While you may have a website, it is sometimes easy to forget that your pages need to be updated regularly. Think about your website like a
#NigeriaDecides2023: Proven Social Media Strategy for Nigerian Political Candidates to Adopt!
With over 84 million registered voters in Nigeria, and the Independent National Electoral Commission (INEC) looking to add 20 million more to the number, Nigeria will have a voter database of over 100 million people by the 2023 elections. As a politician, you want to get a chunk of these
Building a Better Social Media Presence in 2021
We are halfway through 2021, a great time to do a mid-term assessment of your business activities on social media. Time to figure out what is working, what is not, what needs to be tweaked and what should be ditched. In this post, we will be examining 3 dos and