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Learn How to Remain Relevant on Social Media in 3 Easy Steps
Whether you’re a small business owner, politician or government agency, your relevance to your audience depends on how connected you are through social media. Since social media is always evolving, this can pose a challenge. Therefore, we have compiled three steps that can help you remain relevant on social media
Try these 5 Business Reputation Secrets Hidden in Open Hands to Boost Your Bottom Line
Globally, when you walk towards a person with open hands, it signifies peace, openness, and warmth. Open hands have universal appeal. Can we glean any business lessons from outstretched hands? This week, we share five business reputation secrets- all hidden in your open hands- which shape customer perception and boost
HOW TO CREATE A SOCIAL MEDIA POLICY FOR YOUR STAFF
Your staff are moving online in numbers and they are spending more time on the internet. There were 2.07 billion social media users in 2015. By 2020, the number had grown to 3.96 billion active users. With over 90% growth in just 5 years, there is no better time than
5 Reasons to Start a Blog for your Business in Nigeria Now
The entire idea of starting a blog for your business may sound counter-intuitive. You may want to keep your business ideas, perspectives and “secrets” to yourself so that the competition does not steal them. Whereas, blogging entails that you share these ideas. Also, if you do not start a blog
Seven Customer Service Errors Killing Your Business
As the global economy sluggishly recovers from the devastating effects of COVID-19 pandemic, business owners must leverage an enriched customer service experience for growth and stability. A furious customer can switch to your competitor or spread a bad word about your business. With limited control over information flow in this
5 Sure Ways to Deal with Nigerian Internet Trolls; No 3 Will Surprise You.
Have you ever dealt with internet trolls on social media? Or to use more recent lingo, has your post ever been ratioed? Trolling, dragging, ratio-ing or whatever name it goes by on “Naija Twitter” is more common than we imagine. If you are a person in authority – a political
How your Brand Reputation Affects your Brand Positioning
Who do people say you are? This question underscores the importance of reputation. Considering that brand means personality, one can deduce that just as a person’s reputation determines who identifies with them, brand positioning influences the choices people make regarding one’s products or services. Certainly, all organisations want a positive
Social Media For Government Agencies in Nigeria
Government agencies in Nigeria embrace social media to interact with other agencies, address issues raised by members of the public and educate people. Though some agencies are more interactive than others, for many, social media handles are a one-way channel. They inform the people and then passively receive their feedback
Why Brand Communication is Crucial to Business Success
Brand Communication is a tool. And like any tool, it can be used incorrectly. Hence, your communication should inform, enlighten, persuade, remind, teach, and enrich the knowledge of stakeholders about your brand. It should also focus on the strengths and values of your products and services. Thus, your brand communication
How to Overcome the Limitations to Online Marketing in Nigeria
Do you wish to engage in online marketing? Do you run an online business? You may be worried about some of the challenges that online businesses in Nigeria face. But not to worry, we are here to help. In this post, we will be talking about how you can overcome
Maximising Your Marketing with Owned Media: A Practical Guide for Business Owners
This blogpost was updated: 09.10.2024 In today’s digital landscape, having control over your brand’s marketing channels is invaluable. While paid advertising and earned media (like PR and social media buzz) have their place, the foundation of a sustainable marketing strategy lies in owned media. This post will explore how you,
Content Writing Services
Slvr Wlf Digitale Ltd has decades of experience providing content writing services for the business, education and political sectors. We know the jargon used when people search for content related to schools, government agencies, political candidates and startups. Thus, we are best positioned to use targeted keywords (which we update