Our Posts
Seven Customer Service Errors Killing Your Business
As the global economy sluggishly recovers from the devastating effects of COVID-19 pandemic, business owners must leverage an enriched customer service experience for growth and stability. A furious customer can switch to your competitor or spread a bad word about your business. With limited control over information flow in this
5 Sure Ways to Deal with Nigerian Internet Trolls; No 3 Will Surprise You.
Have you ever dealt with internet trolls on social media? Or to use more recent lingo, has your post ever been ratioed? Trolling, dragging, ratio-ing or whatever name it goes by on “Naija Twitter” is more common than we imagine. If you are a person in authority – a political
How your Brand Reputation Affects your Brand Positioning
Who do people say you are? This question underscores the importance of reputation. Considering that brand means personality, one can deduce that just as a person’s reputation determines who identifies with them, brand positioning influences the choices people make regarding one’s products or services. Certainly, all organisations want a positive
Social Media For Government Agencies in Nigeria
Government agencies in Nigeria embrace social media to interact with other agencies, address issues raised by members of the public and educate people. Though some agencies are more interactive than others, for many, social media handles are a one-way channel. They inform the people and then passively receive their feedback
5 Brilliant Branding Ideas For Nigerian Businesses on Social Media
This week, we bring you five brilliant branding ideas that have worked for Nigerian businesses on social media. They are tested and proven strategies which when properly implemented will see your business grow rapidly. So, if you are concerned about your business growth and are determined to build an unforgettable
The Best Social Media Platforms for Start-Ups
Would it not be a little pompous of us to believe we can tell you which social media platforms you will have to use as a start-up? Think about it, we have no idea what business you are into, who your intended audience is, or what aspects of content you
5 Pages Your Nigerian School Website Must Have Now
As a proprietor, you need a school website that will accomplish two things: Make it easier for prospects to enroll in your school Keep your existing clients updated about activities going on in your school. To accomplish these, you need a website that fits into your overall customer journey. Wherever
3 Signs You Do Not Need a Content Creator
Everyone you know is hiring a content creator to run their social media accounts. But you are unsure if this is the right thing for you to do. You know social media is a difficult terrain. Having run a personal account for years, you are aware of how a person
#NigeriaDecides2023- Why Political Candidates Need an Active Social Media Presence Now
Political commentators insist that voters’ candidate preference is influenced by two variables: their partisan feelings and their feelings towards the candidates. Various researchers have shown that the personality profile of candidates provides ready-to-use cues for voters to gauge what they can expect from a given candidate if elected. We have
The Best Ways to Engage with Nigerians on Facebook Now
It is no news that Facebook is the second most used social media application in Nigeria and the largest social media platform worldwide. However, a lot of business owners, schools managers, and even political candidates are confused about how to use Facebook to engage with Nigerians. If you find Facebook
4 Proven Social Media Branding Lessons to Learn from Boiling Water
The word ‘brand’ has become so synonymous with the success of businesses that it has replaced the word business. Most times, people ask, “What brand do you represent?” when they simply want you to say the name of your business. But although every brand is a business, not every business
4 Reasons Your School Must Create a Social Media Crisis Management Plan Now
We have seen it happen over and over. A negative report spreads about a school – could be true, untrue or exaggerated. Everyone is talking about it, but no one knows for sure what part is factual if any. Then a few days after, the school hastily opens a Twitter