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Seven Customer Service Errors Killing Your Business

As the global economy sluggishly recovers from the devastating effects of COVID-19 pandemic, business owners must leverage an enriched customer service experience for growth and stability. A furious customer can switch to your competitor or spread a bad word about your business. With limited control over information flow in this

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How your Brand Reputation Affects your Brand Positioning

Who do people say you are? This question underscores the importance of reputation. Considering that brand means personality, one can deduce that just as a person’s reputation determines who identifies with them, brand positioning influences the choices people make regarding one’s products or services. Certainly, all organisations want a positive

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Social Media For Government Agencies in Nigeria

Government agencies in Nigeria embrace social media to interact with other agencies, address issues raised by members of the public and educate people. Though some agencies are more interactive than others, for many, social media handles are a one-way channel. They inform the people and then passively receive their feedback

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Long Form

How to Generate Great Business Blog Post Ideas in Nigeria

How do you maintain the flow of unique business blog ideas when you need to do it consistently for weeks, months and years? Read on as we discuss three data-driven approaches to use to come up with unique ideas for your business blog. We even threw in bonus content for

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CLOSED: How to Increase School Enrolment [Webinar]

School owners are always hunting for ideas to help them increase school enrolment. Those who have been in the business long enough, would have tried everything from handing out flyers to random people on the street, to flash mobs advertising and even going from door to door looking for prospects.

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3 must-use strategies for great content writing

Content is essential to boost search engine rankings, increase brand awareness, generate new leads and blog traffic, acquire new customers, and retain old ones. Thus, many brands who understand the importance of content writing outsource content creation to consultants.  However, others choose to create their content themselves. If you are

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How to set up a Virtual Help Desk Using Social Media in Nigeria

In today’s fast-paced, digitally-driven world, the demand for efficient customer service has never been higher. With businesses and government agencies operating in a highly competitive space, a virtual help desk is no longer a luxury but a necessity. The rise in the use of social media by Nigerians has made

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Does Location Matter When You Are Running an Online Business?

The advent of technology and remote work has led many to believe that location does not matter anymore in business. The COVID-19 pandemic, which has persisted for over a year now, has further strengthened this belief. Business transactions are sealed daily without the participants meeting one another. Most businesses are

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